Although web 2.0 is a frequently used term I’d argue that it is mainly concerned with user interaction on websites and resources such as social networks and blogs. The comments posted under a You Tube video are a perfect example of web 2.0 interaction. User generated Content is another core ingredient of Web 2.0 websites with Wikipedia providing a great example of a successful website which make extensive use of user generated content , as with all social media web2.0 has a positive and negative side, this is why it is vitally important your Social media is effectively managed.
Interaction lies at the heart of web 2.0.Social media sites offer great networking opportunities. Giving small businesses a real chance to talk with their customers, it’s not only about talking, listening is equally important, if not more so . Social media also offers a fantastic opportunity from a customer service perspective; if your company can interact meaningfully with customers and listen to their concerns then it could quite possibly get a real advantage over the competition. Interested? to discover how Carl Potts Designs can manage your social media campaigns simply contact us today.