Image credit: Flickr Michael Gil
I’m not completely satisfied with the way my site or business are performing, there’s always plenty of room for improvement and the post which has inspired me the most this week is ‘write epic shit’ by Corbett Barr, he argues that Building a raving audience online all starts with writing epic shit. Period. Hands down. End of story.(fizzle.co) Corbett completely hits the nail on the head when he castigates so many sites for,
And I didn’t say “write mediocre shit.” Mediocre content is all over the web. Don’t waste your time or other people’s time by writing the same inane crap that 10,000 other sites have already published.
This is the point, which struck home with me, there’s so much web content that is ‘meh’ at best, how many more blog posts need to be written about completing twitter profiles properly? its been done.to death. Also sites offering ‘templates’ which are little more than Microsoft word documents containing a table. ‘Experts’ reheating articles which were tepid 2 or 3 years ago. This isn’t content, its noise.
As so often happens this weeks post took a detour from the original topic, which concerned shareable content, in short shareable content is epic content. You don’t say to online friends ‘ hey come and look at this it’s completely ordinary’
Why epic is good
Epic is good because it will make a great first impression and provide all of the following benefits, most of which are very attractive; Epic content is the only way to do this. Average or OK doesn’t cut it, we’re swamped with mediocrity, this relates to authenticity, which I’ve discussed a few times before.
- Enable you to stand out from the crowd
- Increase Brand visibility
- Establish your reputation
- Earn Backlinks and better search rankings
- Increase your expertise
I don’t want to be merely good or OK,I want it to be EPIC, yes I appreciate there’s work to do!(stop sniggering at the back.I think in some ways the content rat race (the need to constantly develop new content) will almost inevitably lead to declining standards trying to figure out a way to counteract this problem, this makes it an interesting/difficult challenge for the smaller business to overcome. I think a content lifecycle which focuses on continual improvement in response to measurement/feedback rather than continual growth is possibly te way forward here.Challenge accepted.