This weeks blog post will examine Bing’s decision to develop a mobile friendly ranking algorithm, I’m quite aware I examined Google’s ‘mobile friendly’ algorithm which has since been nicknamed as ‘mobilegeddon’ by the Search Industry, however rather than go over old ground I wish to examine the concept of mobile friendly further this week
Mobile Friendly Factors
Now we’ll examine some of the factors, which determine if a site is mobile friendly,
Google helpfully identify a number of common mistakes on their Mobile SEO Webmaster guidelines this includes factors such as unplayable content which is a problem associated with technologies such as Flash, elsewhere Google advise
Most mobile browsers do not render Flash-based content. Therefore, mobile visitors will not be able to use a page that relies on Flash in order to display content, animations, or navigation. We recommend designing your look and feel and page animations using modern web technologies.
This corresponds with general best practise not using Flash for Navigation purposes as it may render sites unusable, fortunately this is a web design trend, which has been consigned to the past, Flash only sites are thankfully rare these days.
The legibility of text is another factor, the aim is that the mobile user should not need to zoom in order to read website content on the website for this a value of 16px is recommended for body text, headings should be larger than this
Page speed is another factor where some websites fall down; there are a number of steps Google recommend for webmasters to ensure that sites load quickly
• Enable compression
• Reduce server response time
• Leverage Browser caching
• Prioritise page content
Some of these actions are best handled by your hosting company, others are the responsibility of your web designer, rather than boring readers by listing every factor which affects page speed (there are plenty) I’ll leave it by saying that page speed is an important factor when considering SEO & user experience.
Microsoft’s decision to include a ‘mobile friendly’ algorithm underlines the growing importance of mobile computing. Research has shown that mobile users are an unforgiving lot with mobile bounce rates being noticeably higher than desktop equivalent (source:shareaholic.com)
if a site fails to take them into account they are only too happy to leave and visit another site, as it stands I need to ensure this site is faster loading so that’s another task I’ll need to complete for this site to be up to date