This blog generally doesn’t concern itself with political matters; it does attempt to remain reasonably topical instead. This week’s post will concern the resignation of Ms Paris Brown the Countries first youth police and crime commissioner (PCC) Ms Brown made a number of potentially offensive but definitely misguided tweets on the twitter social network, the furore this caused resulted in Ms Brown having to resign from her post and considerable embarrassment to Kent Police. What I find remarkable about this scandal is not the fact a young woman made indiscreet choices when using a major social network, is the fact that major organisations are still allowing these elementary social networking mistakes to be made by their representatives, although brand is not the correct term for a Police authority, they do have a reputation to uphold, this alone suggests that Kent Police authority need to analyse their organisations approach to social networks with Ms Browns former boss Anne Barnes suggesting that Kent Police’s vetting procedures, which were used during the recruitment process, did not normally require social networks to be scrutinised for posts of this grade.(source: BBC)
This week my blog will examine what I consider to be the main problems with websites, after examining these problems I’ll develop a number of recommendations to help in the development of successful, fit for purpose Small Business websites, in my opinion the number one problem is a lack of clarity about the website’s aims, fortunately the solution for this problem is pretty straightforward
I know this sounds obvious, I find it surprising how many people don’t know what their companies website is really meant to be achieving, if a site has a clear goal so many factors fall into place, like what should the blog focus on? What SEO Keywords the website targets, and how should the site be structured? Is the purpose of the site is to sell widgets? If so the site should make the purchase of widgets extremely simple, whilst displaying the widgets on offer in an attractive manner.
The next essential consideration for potential website owners would be to appreciate the intended audience for the website, this influences the writing style employed, featured content and images used by the website. What might be a great image for a website aimed at a teenage market would perhaps be inappropriate for a website aimed at senior citizens
The final ingredient for a successful online presence is interaction, although web 2.0 is a frequently bandied around term, interaction with friends and customers lies at the heart of it, once you get to know your website visitors and customers you can develop website content and services they want, hopefully boosting website traffic and sales
These Considerations won’t guarantee online success but they will certainly lead to a more focussed website which has a genuine goal rather than a wishy-washy website which appears to have no direction. If the site has a clear goal its success or failure can be monitored and steps taken to remedy shortcomings where necessary.