They are generally described as the most important element of a blog post. Yet they are one of the hardest parts to get right. Blog post titles are the element where first impressions, last. You have literally seconds to grab someone’s attention and persuade him or her to visit your blog. That’s why post titles are so important. It’s blog post titles I will be examining with this weeks post.
Magnetic Blog post titles
The most commonly used adjective when describing effective post titles is magnetic. This is because great titles grab people’s attention and tempt them to read your blog. That’s why post titles are really important. Using the Restaurant menu metaphor employed elsewhere in her book Henneke Duistermaat suggests you need to create headlines ‘so delicious that readers crave to read your posts’. The example Henneke uses perfectly illustrates this, in a restaurant what would you rather order? That’s the difference of a well crafted title brings. See the use that Duistermaat has made of sensory words such as crisp and juicy, they certainly bring the garnish to life! Making it sound a lot more appetising. When discussing non-edible items such as blog post titles we should make use of emotive terms to add the wow factor.
1)A Ham Sandwich or
2)Home cooked Wiltshire ham on a freshly baked granary sandwich with crisp lettuce leaves and juicy tomato slices
Post Titles best practises
Now we’ll examine what’s considered best practise when developing effective blog titles
- Blog titles should tempt potential readers
- This means titles should contain a ‘hook’ to grab readers, a promise or answers they seek, they should use emotive terms to grab interest
- Post titles should be less than 55 characters long
- The character limitation is a SEO consideration; short snappy titles are easier for people to scan
- blog post titles should contain a keyword
- Blog post titles should feature keywords at the beginning of the title, one keyword will be sufficient, avoid keyword stuffing
This is one area of my blogging I’ve needed to improve for a long time. My titles need to have a lot more flare in order to attract readers. I don’t like to overpromise and under deliver. This is a scruple which appears to be fairly rare online, the opposite being a lot more common.
One factor I find irritating and which lead to a negative opinion of a blog are post titles, which promise the earth but deliver little. A lot of titles are drenched in hyperbole; it’s a characteristic I’ve built a resistance to, and I’m fairly good at spotting and avoiding now. On a similar note generic or corny blog post titles are another off-putting characteristic. These generic titles date very quickly. She learned to manage email like a boss. Sorry, it’s an old meme, which has been done to death. A year or two ago I tried using titles inspired by sites such as Buzzfeed and other entertainment sites I rapidly dropped the idea as it sounded cheap not quite ‘I gained 1000s of new readers using this weird old trick’ but heading in that direction. One I’d rather avoid …