The benefits of video for small business

video-cameraThis week’s topic has a foot in all three of the areas I normally cover in this blog these being social media, search and content; I refer of course to video which is a great way to promote your business in what hopefully an interesting way, video is a very powerful tool yet many small businesses fail to take advantage of it the Guardian states that ‘Small Businesses which fail to include it (video) in their internet marketing strategies do so at their peril (source: The Guardian)

‘People trying to figure out how to accomplish a home improvement project, fix their hair or prepare a recipe have helped grow YouTube’s “how-to” searches by 70 percent year-over-year.’(source: SearchengineLand.com

Cross Platform content

Research by bodies such as Ofcom have shown that popular video channels such as You Tube appeal equally to users of smart phones and tablets so its possible to produce content which will be enjoyed equally by all of your audience.

Why are Small Businesses not making better use of video?

I’ve done no hard research here but I’d imagine the reasons that prevented myself producing videos are quite widely shared

I. Lack of confidence in my ability to produce engaging videos
II. Concerns about quality
III. lack of time
IV. Skills & experience
a. Skills & experience are the most obvious barrier I’ve found personally in my dealing with video production, on reflection I failed to plan properly for creating video’s I have wanted to produce them for a while there’s a lot of factors to consider before going into video production such as
• branding
• lighting
• Sound
• planning
• editing
• workflow

At this time lack of expertise/experience prevents me from covering these topics in greater depth I really don’t want to give my readers poor advice, I’m happy to return to them in the future.

Parting thoughts

A few of the small business videos I’ve seen have been dreadful but some have been truly excellent (I suspect they have been professionally produced), Small Business videos really don’t need to feature actors and Spielberg standard filming/editing the fact they can be a bit patchy adds to their authenticity, when I’m choosing a local firm to do business with film star good looks are not part of my requirements

Given the growing popularity of online video it’s the perfect way for smaller businesses and its also good for search engine rankings, (Google own YouTube)’Video on social media can effect search results as well as be an entry point to your website (source:warroominc.com)

By |May 15th, 2015|Content, SEO, SME Online Marketing|0 Comments

Why its important to be mobile friendly, how Google’s upcoming algorithm could affect your website

(image courtesy:hubspot)

(image courtesy:hubspot)


The attention of the SEO Industry is currently focussed on a notable change scheduled for April 21 it has as yet not been given a moniker by the SEO Industry, which is the usual practise (Google Penguin, Hummingbird, Panda et al it is however refereed to as the Google Mobile Friendly update it is this update we’ll be examining in this weeks post.

Why this update?

With the rise of mobile computing the nature of the web has completely changed over the last 10 years with mobile searches predicted to overtake searches from desktops & laptops in 2015,Search has had to move with the times to accommodate these changes, the problem is that many sites have failed to adapt to these changes (with only 2 – 10 % of sites being designed with mobile in mind (source:dreamscapedesign.co.uk) and it is these sites which fail to account for mobile users which will be penalised by the upcoming changes. Research has shown that mobile users have a low degree of tolerance for sites, which fail to accommodate them, and they will go elsewhere, with mobile bounce rates being roughly10% higher than desktop sites (source: https://blog.shareaholic.com)

What exactly is a Mobile Friendly website?

Google helpfully provide a tool for determining if a website is mobile friendly. One Concept, which complements mobile friendly is that of Responsive Web Design

Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation.(source: Smashing Magazine.com)

in practise this means that a site is easily usable whatever device it is viewed on. The amount of searches conducted on mobile devices is increasing all the time and this has influenced web design best practise. The Current trend is mobile first design where a website is first designed with mobile users in mind then adapted to take advantage of the extra viewing space on tablets and desktops

Mobile First is a philosophy created by Luke Wroblewski that highlights the need to prioritize the mobile context when creating user experiences. Source (bradfrost.com)

this approach uses techniques such as progressive enhancement to add features to the site so visitors on larger devices get a viewing experience which takes full advantage of their larger devices capabilities.

Parting thoughts

Small Business owners cannot afford to neglect mobile computing and the rise of the smartphone, the upcoming changes merely underline the importance of developing websites, which cater for visitors on all sorts of devices, failure to do so will soon be penalised by the dominant search engine, Id expect competitors such as Bing & Yahoo to follow suit, by ensuring that their websites are ready to accommodate smartphone and tablet users it will be possible to steal a march on your competitors, All the sites I develop are mobile friendly, to discover how I can revitalise your company website and to make it future proof contact me today

By |April 17th, 2015|SEO|Comments Off on Why its important to be mobile friendly, how Google’s upcoming algorithm could affect your website

The Danger of SEO Misconceptions

image source :(Flickr India Amos)

image source :(Flickr India Amos)

This weeks post is inspired by a phone conversation this week, it concerned the lack of understanding the caller had about SEO, for those offering SEO service, as I do (the exact packages I will offer are currently being developed) I feel this could be a real problem, given the constantly evolving nature of Search Engines its completely unsurprising that the public’s perception of SEO is behind the time, SEO tactics which worked in 2005 are now (2015) markedly less effective, there appears to be a misconception that some arcane keyword related wizardry will boost search engine rankings and magically send you to the top of Google, sorry to disappoint you there is no shortcut if you are worried about poor search engine rankings of your website the solution is actually quite simple provide a website full of good quality interesting & useful content and you will attain good search rankings, anyone promising instant top page rankings in Google is a con artist trying it on, as this quote from wikimotive.com illustrates

For others, ones that have a peripheral knowledge of the field, they associate SEO with sketchy tactics, spammy comments, and just generally black hat tactics. The reality is that true SEO is nothing like that, but these kind of perceptions can be hard to get past. (Source: http://wikimotive.com)

by black hat tactics the author means SEO methods which Google do not approve of such as buying links & spamming the web with links, poor quality duplicated website content, I’ve covered black hat vs. White hat in a previous blog post so I don’t intend to examine the merits of both approaches here, white hat meaning SEO tactics the Search Engines do approve of such as good quality content & lots of it, this Content based model is not likely to radically change in the next few years although it will certainly evolve , I feel that if the SEO industry is to gain a better reputation these misconceptions will need to be addressed by practitioners.

Parting thoughts

What worries me is that someone will probably offer the caller or someone very like her a load of glib promises about being top of Google in next to no time as far as I know it doesn’t work like that historically it has been possible to use dodgy methods & tactics (some of which is regarded as black hat it violates Google guidelines), given the constantly developing algorithms leave less of these loopholes for this type of trickery to exploit, its you versus Google’s staff of 100s if not 1000s of PhD holders guess who is going to win. Dr Pete Meyers touches on this in his moz.com article, I feel the route problem is a lack of understanding from the general public and far too many people more than happy to exploit that desire for quick and easy great SERP rankings and widespread myths regarding the nature of SEO,I generally get one email a week from abroad offering me all sorts of services, many of which are no longer effective or never were effective or necessary, sorry you don’t need to submit your website to Google or have 100s of badly written articles submitted to various websites, a website cram full of good quality useful content is going to rank well in Search Engines

Quick Glossary

SEO – Search Engine Optimisation
Whitehat – SEO tactics which follow Google guidelines
Blackhat – SEO tactics which violate Google guidelines

By |March 6th, 2015|Content, SEO, SME Online Marketing|Comments Off on The Danger of SEO Misconceptions

What exactly is SEO?, Defining SEO

Defining SEO
This week’s blog post is inspired by an on-going disagreement with a friend regarding the value of SEO.I think its important, She believes that good quality content is more important than SEO I broadly agree with that however its SEO which allows you to research what content your customers are looking for. I think the root of the disagreement lies in our understandings of what SEO is, I’ll try to explain how I see SEO, you may of course disagree and you are more than welcome to leave a comment below should you wish to

My view of SEO

The fundamental aim of SEO as I see it is to make it easy for your customers to find your website, this involves market research (keyword research) to discover what your customers are searching for be it information, products or services. The owner of the website then develops good quality website content which answers the questions of customers Nothing particularly controversial so far if you ask me, it’s the standard white hat perspective of SEO, all of this in my opinion makes good sense from a business perspective.

What I feel SEO is not

I don’t feel SEO is about merely researching keywords and then developing a website packed full of keyword stuffed rubbish, buying loads of high page rank backlinks and then hoping that ones website flies up the Search Rankings, this is an older view of SEO one commonly held by customers personally I feel its hopelessly out of date/touch and SEO Snake Oil Salesmen have done the industry no favours at all, lack of content is the major problem I find with small business websites
As far as I can understand it the other facet of online marketing my friend disputes is the need for greater website traffic and the desirability of converting a certain percentage into paying customers. Which as I understand it is pretty much the standard model for online business

Parting thoughts

Personally I tend to take the long-term view and I’m writing from the perspective of Smaller Businesses I feel that the Black Hat methodology is a fairly short term always looking over your shoulder to see what Google will do is no way to develop a solid SEO/Content strategy, the white hat approach which consists of developing good quality website content of use to customers (Good quality content is by definition useful/interesting/entertaining), ethics aside I feel that the web is better served by developing websites chock full of great content rather than spammy/underhand tactics designed to give temporary Search Engine Ranking boosts, this ethos also applies to buying backlinks & followers, I can completely understand the temptation to do it when your Company website needs more traffic but I eschew that mentality because in my opinion its short term and unethical. I’ve noticed my blog posts now reflect my opinions a bit more I’m much happier with this and I hope you are as well; if you disagree please feel free to post a comment. I offer SEO & Content Consultancy services please feel free contact me to find out more so we can discuss what’s right for your company.

By |January 23rd, 2015|Content, SEO|Comments Off on What exactly is SEO?, Defining SEO

This is why we can’t have nice things (from an SEO perspective)

chinese whispers

Source Flickr:theGiantVermin)


Whilst researching this weeks blog post. I came across an interesting sentiment from Matt Cutts from his infamous ‘the decay and fall of Guest blogging’ post from January 2014 its one it’s a sentiment I’ve felt for quite a while if I’m being honest

Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains.(source:mattcutts.com)

This is why we can’t have nice things

I’d adjust this to read ‘Ultimately this is why we can’t have nice things online’ as this behaviour is repeated constantly. If the rumour went around that wearing a Wizards hat boosted website rankings and traffic you can bet you’d see a few Gandalf wannabes walking around town, then six months down the line websites selling wizard hats would be sprouting everywhere and the spam emails would be starting (again) as the webs version of Chinese whispers kicks into gear. We’ve seen this pattern repeated numerous times as a good idea is ruined by those seeking to abuse or shortcut the system. So what is the business Owner to do? I can understand the temptation to cut corners online obtaining backlinks or followers by illicit means but it runs counter to my beliefs and values and ultimately benefits no one as we have a web full of full of sound and fury signifying nothing which is how I see things currently with so much poor quality pseudo content readily available. So in 2015 I’ll focus on being excellent in my own small way (yes, I need to improve the quality & amount of my content I’m quite aware of that).

Don’t raise your voice; improve your argument. ~ Desmond Tutu

My vision for 2015

This quote I found on twitter illustrates my personal vision for 2015.I’ll focus on improving my content & argument, a site redesign is well under way on my test server. I think that’s a vision which will hold true indefinitely a site packed full of good quality content has nothing to fear from algorithm changes, I can see good quality content being the cornerstone of search performance for the foreseeable future, if done correctly content marketing as a paradigm, with genuinely great content will have a great future. I dont feel that theres any realistic shortcuts to this goal

Disclaimer: I’m being silly Wizard hats have no impact on search rankings whatsoever I’m just illustrating a point.

By |January 2nd, 2015|Content, SEO, SME Online Marketing|Comments Off on This is why we can’t have nice things (from an SEO perspective)

What is Social Search and how can it help my business?

Social Search
I’ve examined the roles of Authority & relevance when determining Search Engine ranking in previous weeks on this blog; this week I will examine the role of Social Media when determining SERP rankings, this is frequently generally referred to as social Search.

What is Social Search?

Social activity such as liking, sharing, commenting or +1 votes does correlate with high ranking websites however it doesn’t actually cause it is backlinks which causes sites to rank more highly Widely shared content will lead to more backlinks to that content resulting in higher search rankings, this confirms that social media is what the military refer to as a force multiplier, in a nutshell successful use of social media will amplify the impact of your content

Social Media as Force Multiplier

A force multiplier refers to a factor that dramatically increases (hence “multiplies”) the effectiveness of an item or group (Source: Wikipedia)

The Social Graph

First I’d like to clarify what exactly is meant by the social graph, this is NOT the traditional diagram with X & Y axis you may be familiar with from Maths at School, instead the social graph maps the connections and shared interests of your social network, in Social Search a persons search results are influenced by their Social Network in contrast to traditional search which uses backlinks & algorithms to determine Search results. Trond Lyngbø suggests that

‘In the algorithmic ranking model that search engines used in the past, relevance of a site is determined after analyzing the text and content on the page and link structure of the document. In contrast, search results with social search highlight content that was created or touched by other users who are in the Social Graph of the person conducting a search.’

Advantages of Social Search

With Social Search Connections are valued more highly that backlinks this should cut down on the amount of link spam, a further benefit is that Social Networks act as a form of intermediary or arbiter. Content, which is deemed excellent i.e., gets shared a lot then it should have an impact on search rankings, in this way social networks serve to validate content hopefully minimizing the abuses of link building seen in the past. Such as buying links & link farms, there will always be some companies trying to take shortcuts to good search engine results such as trading in backlinks or social shares, hopefully the search engines will rapidly adapt to counter these abuses
Searchengineland.com suggest

Ideally, you want to gain references from social accounts with good reputations. Having your own social presence that is well regarded is important. So participate on relevant social platforms in a real, authentic way, just as you would with your web site, or with customers in an offline setting.(source:Searchengineland.com)

Parting thoughts

Social Search represents a challenge for smaller businesses, especially where they are strapped for time, as it takes an investment of time to build up a decent network. It certainly underlines the importance of good quality website content otherwise your social network will have nothing to talk about or share. Carl Potts Designs offer both Social Media management and engaging content development services specifically designed for Smaller Businesses to discover more contact me today.

By |December 5th, 2014|SEO, Social Media|Comments Off on What is Social Search and how can it help my business?

Boost Click through Rates(CTR) with better Meta Descriptions

Meta Descriptions

Meta Descriptions


This weeks Search Themed post I’ll be examining Meta Descriptions, I’m well aware that this is not the most exciting of topics, and is unlikely to get me invites to glamorous and exciting parties, a common problem for those who work in IT and blog on IT related topics, however like many who work in IT I don’t actually want to go to glamorous parties, so its not really a problem. What I do want to do is make sure my website makes a great impact on Search Engine Results pages (SERP), by doing this hopefully I can attract more potential customers, which is something I find profoundly interesting, I’m sure you will as well

What are Meta Descriptions?

Meta Descriptions are the way in which web developers can describe the contents of their web pages in a format readily understood by Search Engines, if done correctly Meta Descriptions are displayed on SERPs they are not visible when visiting a site, unless the underlying HTML code is examined something the typical website visitor is pretty unlikely to do. Meta Descriptions are limited to 170 characters (including spaces) long should be concise and contain your best keywords, the character limit means that the number of keywords that can be included is limited, this means that keyword stuffing is a bad idea.

Meta Description best practises

The following list contains the best practises for creating effective Descriptions
• Contains call to Action
• Important Pages have unique descriptions
• Contains a clear description of your company/page contents
• Avoids non alphanumeric characters
• Makes selective use of your best keywords

Each of these best practises will now be examined in further detail.

Important pages have unique descriptions

Matt Cutts, the head of the search spam team at Google advises that is best to ensure that every page has a unique description; it is better to page descriptions empty rather than than having duplicated page descriptions. The practical approach to this Cutts suggests is to ensure that the most important pages all have unique page descriptions.

Calls to action

Calls to action encourage the reader to take a particular course of action, very basic examples include things like ‘Call us today’ or ‘Check our latest offers!’, this is important when getting the potential customer to take a particular course of action.

Avoids non Alphanumeric characters

Google tends to remove non-alphanumeric characters such as quote marks from descriptions so it best not to use them to differentiate text within the description.

Makes selective use of your best keywords

I find that businesses often have a tendency to want to target every possible keyword known to mankind in their particular niche, I feel this is ill advised, its better to target the important keywords well rather than overdo it, if you are targeting keywords you need good quality content to back it up. Standard Good practice holds true, text should be written with the reader in mind rather than for the benefit of Search Engines.

By |November 21st, 2014|SEO|Comments Off on Boost Click through Rates(CTR) with better Meta Descriptions

What does Penguin 3.00 mean for your business website?

Google Penguin

original image (Flickr:Ville Miettinen)


This weeks post will examine the recent Algorithm change by Google that has been given the nickname Penguin 3 by the Search Engine Industry websites & observers. There is some disagreement concerning the size & impact of the recent Penguin update with some observers suggestion it is more a refresh than a full scale algorithm update, whatever the scope of this change Google started rolling it out Friday October 17th, with the complete process expected to take a few weeks in total (seoroundtable.com)

What are Algorithms?

Algorithms are the calculations performed by Search Engines such as Google and Bing which determine the rankings of the Search Engine results pages (SERPs) for given search queries, the exact nature of Algorithms is a closely guarded secret of the search engines, as the search engines are constantly striving to provide ‘better’ results Algorithms are constantly being updated

What is Penguin?

Penguin is designed to ensure that websites have good quality backlink profiles and to reduce the influence of spammy or poor quality backlinks, the first Penguin update was introduced in April 2012.Previous Penguin updates have lead to real concerns throughout the Search Engine industry with Google introducing a disavow tool so webmasters can refute backlinks from poor quality websites

Backlinks?

Backlinks are links from other websites back to your website, Google and the other search engines treat these as votes for your website, the logic being websites that are useful and provide good quality content will attract lots of backlinks naturally, predictably some webmasters tried to game the system by buying links from poor quality websites known as link farms, it is this sort of backlink which Penguin targets sites with poor quality link profiles being demoted in the Search Engine Results pages(www.seroundtable.com)

Penguin penalises Smaller Businesses?

There has been some suggestions that Google favours Larger businesses and that it is beyond the resources of Smaller businesses to employ specialist SEO teams developing website content designed to raise a companies SERP rankings, I agree completely with directtrafficmedia’s conclusion

‘As you can see, Google does not make it easy for small businesses to do well in search results. It is now more important than ever for online businesses to understand the environment that their site exists in. An SEO strategy is needed in order to avoid penalties, with budgets being put aside for external agencies or in house SEO. It is no longer acceptable in the world of search engine rankings to just build a site in the cheapest and simplest way possible and expect good rankings. Every small online business owner is now also an SEO, without it, online businesses cannot succeed.’(directtrafficmedias.co.uk)

Parting Thoughts

Penguin underlines the importance of building a healthy backlink profile and not resorting to artificial means of boosting number of backlinks. It would be naive to assume the trading of backlinks has disappeared completely, however it does appear to be less high profile/obvious than it was a few years ago. The best way to ensure your website has nothing to fear from this or future penguin updates is to avoid link buying schemes and to develop good quality website content which answers the needs of clients and attracts backlinks naturally. Linkarati suggest that ‘However, ‘Penguin was very effective at finding and punishing spammy and automated links. This prompted a fundamental change in the SEO industry as automating your link building to create thousands of irrelevant links was no longer effective’ (Linkarati.com). The Monthly Carl Potts Designs newsletter covers topics such as Penguin regularly and provides suggestions how smaller businesses can compete effectively online, Sign up using the Contact Form on this website.

By |October 31st, 2014|SEO|Comments Off on What does Penguin 3.00 mean for your business website?

Why your business cannot afford to neglect mobile search

mobile search

mobile search

This weeks blog post will examine Mobile Search, I’d like to start this weeks post with an easily understood definition of what exactly mobile search is

Defining mobile Search

Definition of mobile search: using a web-enabled mobile device – feature phone, smartphone or media tablet – to query a search engine, using a relevant word or phrase – e.g. “emergency plumber in Manhattan” – known as a search term.(Source:Mobiforge.com)

Mobile Search is the practice of querying a search engine from an internet connected handheld device such as a smart phone(Source:techtarget.com)

My definition is as follows:

Key point

Mobile Search is any search conducted using a mobile device (smartphone or mobile), which may take advantage of the devices GPS tracking.

Why is mobile Search important?

Mobile Search continues to account for an increasing share of searches with mobile search predicted to overtake desktop search in the UK in 2014(intelligentpositioning.com), research by fresh egg shows that just over half (52%) of UK smartphone owners search daily, this figure is likely to continue growing as 4G technology becomes more widely available in the UK.

Key point

Mobile Search continues to account for a larger proportion of Uk searches with it predicted to overtake desktop search in 2014.

Icebreaker consulting found that 40% of mobile users will navigate to elsewhere if presented with a search result which does not cater to a mobile audience (source: vocus.com) in addition vocus.com found that mobile users expect a website to be quick loading (loads in less than 3 seconds)

Key point

Mobile Searchers value convenience highly and are likely to visit another site if dissatisfied with a search result, which fails to cater to their needs

How can you cater to mobile users?

Google recommend 3 approaches for accommodating mobile phone users these being:
I. Responsive Web Design
II. Adoptive web design
III. Dedicated Mobile site
There is some debate as to which is the best approach with Google preferring the responsive route

A question of Quality

Susan Walders suggests that the mobile web of today reminds her of the standard web of 1999 she also questions why so little effort is spent checking the quality of mobile websites compared to their desktop counterparts, if even major brands are failing to provide good quality mobile websites (source:searchengineland.com), the problem is likely to be much more severe at SME level.

Parting thoughts

Mobile Search continues to grow in importance and this trend is likely to continue into the future s tablet ownership becomes more widespread and 4G capable smartphones become widely available. This means that businesses cannot afford to neglect mobile users, and their websites need to cater to the specialist requirements of mobile users

What exactly do mobile users require?

Aleydra Solis argues that

‘Mobile SEO differs from desktop SEO since it’s specifically targeted to the mobile search environment, taking into consideration the specific mobile user’s search behaviour and intent, and the characteristics, requirements and restrictions of the mobile web platform from a content, interface and technical perspective.’ (econsultancy.com)

This suggests that simply having a responsive website is not enough to completely cater for the requirements of mobile users, content also needs to be tailored accordingly with less emphasis on long tail keywords.

By |October 10th, 2014|SEO, Web Design|Comments Off on Why your business cannot afford to neglect mobile search

Google pigeon, what does it mean for your business?

blog19SeptThis weeks article will examine Pigeon a recent Algorithm change introduced by Google, note Pigeon is a moniker bestowed by the searchengineland.com website for the change and not the official Google name for the Algorithm change. I’ll examine what has changed as a result of penguin and how this will affect smaller businesses and any implications this may have.

What has changed as a result of Pigeon?

The most obvious change has been to the appearance of the local pack in the Google Search Engine Results Page (SERP, On Search Engine Land, Greg Gifford highlights this with a number of searches

• “used cars” = seven-pack

• “used cars louisville” = no map pack

• “used cars louisville ky” = three-pack

He argues that before pigeon all of these searches would have resulted in a seven-pack display, this is no longer the case, but results can be somewhat random. Detailed research has been undertaken by companies such as brightedge. This shows that local pack results vary by industry, with industries like real estate/estate agents taking quite a big hit as a result of Pigeon, with much less likelihood of gaining a 7 pack listing (source:brightedge.com)

Another change has been to correct what has been described as ‘the yelp problem’ by some industry observers.

What is the Yelp problem?

The Yelp Online directory complained to Google about Yelp SERP listings appearing below listings of Google owned services such as Google plus and Organic Google local, SeachEngineLand.com suggests that this problem has been rectified for a range of local business directories and not just Yelp! Listings, here is Search Engine Lands verdict on this aspect of the Pigeon algorithm changes

It looks like Yelp and other local directory-style sites are benefiting with higher visibility after the Pigeon update, at least in some verticals. And that seems logical since, as Google said, this update ties local results more closely to standard web ranking signals. That should benefit big directory sites like Yelp and TripAdvisor — sites that have stronger SEO signals than small, individual restaurants and hotels are likely to have. (Search Engine Land.com)

Hyperlocal Search & Smartphones

Some Industry experts such as Mike Blumenthal and Andrew Shotland have suggested that the pigeon update results in greater hyper localisation of Search Results

What is hyperlocal Search?

Hyperlocal searches are conducted in a specific locale, womeninbusiness.com offer the following definition, hyperlocal=local community. Google offer the following definition ‘Hyperlocal distance information lets your customers know how close they are to your business. Available on smartphones, hyperlocal ads gives users down-to-the-block-level detail about your business including your address, phone number, and where you are on Google Maps for Mobile.’(Google.co.uk) Given the growing importance of mobile/local search adjusting the search engines to really take advantage of smartphone technology makes a lot of sense. The advice offered by Google is fairly standard when considering local search results, its important to make sure your businesses NAP (Name, Address, Phone number) is displayed on every page of your website. Its also important to ensure that this information is consistent around the web (i.e. the same NAP is used in business directories)

By |September 19th, 2014|SEO|Comments Off on Google pigeon, what does it mean for your business?