This week has seen the Launch of the Carl Potts Designs Newsletter; it’s been an interesting experience as I get to grips with the Mail Chimp interface. I’m determined to make this a success and will constantly endeavour to provide interesting and useful content for my subscribers; it’s actually an opportunity to practise what I preach with regards to good quality content. In Brief it’s got to be succinct, interesting and useful as it’s being developed with small businesses in mind, develop the content plan for this, I’m quite looking forward to tackling these topics, there’s certainly loads to cover!
The Blog will focus on all facets of online marketing which apply to small businesses including topics such as Social Media, Content Marketing and Search Engine Optimisation, these topics will be published in co-ordination with the newsletters
The case for engaging good quality content is pretty overwhelming when examined logically. Why is Google the most popular Search Engine? Would be a perfectly reasonable question; ‘because it gives the best results’ would be a fair answer to this.
Now it’s worth considering ‘what are the best results’? In more detail, a selection of relevant good quality websites which stand a good chance of answering a searchers information requirements would be a sensible definition of good search results not over optimised websites which contain very little information, its in Google’s interests to stay ahead of their competition and the way they do this is by giving better quality results to search queries,
the challenge for small businesses and Post Panda SEOs is to anticipate the questions their customers are asking (through techniques such as keyword research)and then providing the information that their customers are actually searching for, then advertising these answers in the social media their customers use.
What’s interesting is that so many companies fail to provide interesting websites, often suffering from a lack of real content, merely a few stock images in the vain hope it will satisfy site visitors, it’s the online equivalent of having an empty shop with disinterested/bored staff milling about.
The Measurement of efforts is an integral part of SMART Analysis, to make the lives of my clients as simple as possible; I’ll now be including an automated weekly Google Analytics report as standard with new websites. This means you can easily monitor the numbers of visitors to your website, what devices they are using and how long they visit the website for, this allows you to adjust your website accordingly. Don’t worry if you don’t understand all the terminology on the report, I’ll be delighted to answer any questions you may have
Id imagine it’s a fairly common dilemma,I’ve certainly encountered it a number of times. Your business serves an area containing a number of towns, how does one set up Google places to cover what I will refer to as a district, this guide will hope to make the process fairly easy, it assumes you already possess a verified Google places listing for your business.
Here’s a direct link Google places
my profile includes Morecambe & the South Lakes, I wish to include Lancaster in my service areas, there is two ways to achieve this either by a list of areas covered or by a radius from your Google places home location, which is the option I have gone for
Google places is free and it definitely has an impact on search rankings and will probably be merged with Google plus in the near future so time spent getting the most out of this service is in my opinion time well spent especially if your business has a website or online presence
Having a fully developed online footprint is a vital part of establishing your organisations credibility, which is vital for online business
I’m busy formulating business strategy for the new year, This includes various content management and ecommerce packages available. I’ve set up a local Lamp server and I’m pleasantly surprised how good Linux Mint is, additionally I’ve been evaluating Drupal, I’ve come to the conclusion its vastly overpowered for the type of websites I generally develop, so I’ll be continuing to use WordPress for the majority of my websites , this is not denigrating Drupal in any way its simply far too powerful for the small business websites I work on , another factor influencing this decision is the user friendliness of WordPress which makes it perfect for clients who are slightly wary of Information Technology.
As my previous job has now come to an end its time to update the blog and bring the overall site up to date, and ensure that I post on a regular basis, with the release of the Google Panda & Penguin algorithm updates everything has changed and your company’s website needs to change in order to acknowledge this. Rhetoric & hyperbole aside everything has changed. Keyword density is no longer a positive ranking factor. Simply repeating the keyword you wish to rank for ad nauseum is not going to help your website, on the contrary Google is likely to punish your site.
Personally I feel this is a positive change by Google and given time lead to a better quality web to revise the old Canard Quality Content is King, I personally don’t regard semi relevant stock imagery as top quality content