(079696) 24309
carl@carlpottsdesigns.co.uk

About Carl

Find more about me on:

Here are my most recent posts

The 4 components of successful social media strategies

social media (Flickr:Jeff Milner)

social media (Flickr:Jeff Milner)

This week I’ll be examining Social Media Strategies, what they are? And why are they so important? Michelle Carvill proposes a framework for based Social Media Strategies based upon Oliver Blanchard’s book ‘Social Media ROI’(Blanchard 2011), this framework comprises of 4 major components:

• Plan
• Listen
• Analyse
• Engage

Each of which we’ll examine in this post. Planning is frequently neglected by companies venturing into the Social Media arena(Blanchard 2011,Carvill & Taylor 2013.Hootsuite 2014). Carvill and Taylor argue that

‘Social Media isn’t something an organisation does just for the sake of doing Social Media (because everyone else is!) but rather, something you do to deliver on specific business objectives as part of a well defined marketing strategy ‘(Carvill & Taylor 2013)

‘without a clear strategy for social media use, your business will struggle to get the customer engagement levels and increased sales you’re looking for. ‘
(Hootsuite 2014)

Planning:Setting your Social Media objectives

If goals are set for social media strategy then the success in trying to achieve these goals can be measured. Blanchard argues that goals need to be monitored if ROI is to be calculated (Blanchard 2011)he then goes on to suggest ‘having a social media plan without attaching it to some sort of goal is just creating additional work for your staff, that’s about it’(Blanchard 2011) we’ll now examine the setting of objectives which are fit for purpose. Blanchard presents a convincing argument for setting specific objectives, rather than vague ‘woolly’ objectives which don’t encourage staff to reach set goals or the problem solving mentality required to overcome any hurdles, specific goals do encourage a proactive approach to a companies social media. This is best illustrated with an example.

Vague objective: increase twitter reach
specific objective: increase twitter reach by 500 followers a month*

* This is a goal which can be quite easily tracked. I personally like the hierarchy that Blanchard proposes for developing specific measurable goals each goal can be split into the following tiers. Utilising this hierarchy will lead to well defined goals, essential components for the planning phase of a successful social media campaign .
• Objective
• Target
• Strategy
• Tactics

Listening

As many people have commented social media is all about Conversation and listening is an essential part of having a conversation a concept those treating social media as a traditional broadcast network are failing to take into consideration. Listening is crucial factor in the social media equation.

If your followers are actually listened to, you can discover what issues concern them “their pain points”, if social media is being used for customer service then effective listening is essential (Carvill & Taylor 2013)

Listening will allow for the development of personas which accurately reflect your customers, leading to the improved targeting of content and social media efforts which will contribute to more engagement with your followers & leads. Listening is also a great way to build trust and rapport with your followers. Personally I believe engagement is the defining characteristic of excellent social media, in order to build engagement there is a need to listen and react accordingly

Analyse

Carvill & Taylor equate listening to ‘real time research’(Carvill & Taylor 2013) It is quite possible to measure most social media interaction, this will lead to a far richer understanding of your target market
• What networks do people use?
• At what times are they most active?
• What questions & content interest them?
• What content causes them to engage?

Fully understanding this information will facilitate the development of excellent social media campaigns

Engagement

Getting a page like on Facebook, or a new follower on twitter is only the first step in building engagement on your channel, if we reference the updated content marketing sales funnel developed by Joe Pulizzi which is equally applicable for social media, the final aim is to turn these followers into loyal customers & brand advocates, this is where engagement comes into the equation. As Hussain warns ‘be careful not to confuse growing your social media following with
seeing success on social media. While gaining a following is critical,
have real, human, conversations with those followers is just as critical.’(Hussain 2011) Engagement basically means having real conversation & genuine interaction with your followers.

Conclusions

Simply adopting a haphazard approach to social media is inadequate, it it is to be successfully utilised by your business. There needs to be a genuine strategy & goals supporting your social media efforts.

Defining Excellent Content

This week I will be returning to the theme of good quality content, depending on the author you are reading this is known by a variety of names, McGovern refers to “killer content” where I prefer the Valuable Content” label used by Sonja Jefferson, same concept, different label. Both McGovern and Jefferson point to the decline in traditional broadcast marketing suggesting that the way business can successfully utilise the web is to produce good quality content which answers the questions of potential customers so building trust and rapport with these leads, basically what’s generally known as content marketing. Jefferson suggests that

‘Good marketing has always been valuable but the difference today is that buyers no longer tolerate or respond to marketing which is less than good (Jefferson 2012)

the perceived lack of quality of much online content is a concern many authors share, its a concern I certainly agree with a lot of online content is frequently rather poor in agree quality with there only being a few golden nuggets of content being available, McGovern complains about the prevalence of filler over killer content, I’ll be using the rest of this post to compare and contrast two definitions of ‘good quality’ content, I’ll then proceed to develop my own definition from this which will be used as the quality benchmark for the rest of the content added to this site

The importance of Useful Content

Redish (2012) highlights the usefulness of a websites content and its role in converting visitors into customers, she goes on to suggest that content needs to be
• easy to find
• easy to understand
• up to date
• credible (Redish 2012)

Redish places a lot of emphasis on the usefulness of content

‘People come for information that answers their question and helps them to complete their task’ (Redish 2012)

This tallies completely with Jay Baer’s Youtility concept and Jefferson’s recommendation that valuable content needs to be useful.

This week we’ve looked at a number of viewpoints on what constitutes good content, this is important because a number of prominent authors & thought leaders bemoan the variable quality of online content, its a concern I share, a lot of online content I encounter is rather mediocre, excellent content stands out and will differentiate you from the competition, now I’ll attempt to develop my own definition of excellent quality content which builds upon the previous definitions, In my opinion excellent quality content needs to tick all these boxes.

1. Succinct
2. Useful either Informative or entertaining
3. Relevant
4. Targeted
5. Clear
6. Easily Found
7. High quality
8. Correct
9. Mapped to sales funnel
10. Audited
11. Passionate

Parting thought

I personally find that most online content is beginner level only, there is a lot less intermediate and advanced level content available, this is a problem, which extends to printed books as well as online content; perhaps the beginner market is more lucrative? I personally find there is a real dearth of intermediate/advanced level content available freely online, perhaps I need to look harder but I don’t really feel its through lack of looking on my part, Carl Potts Designs offer Content Marketing services designed to

1. Boost Search Engine Performance
2. Improve Brand awareness and trust
3. Improve client retention/satisfaction
If this interests you contact me today either by phone or use the contact form.

Accompanying Slideshow

Measure the impact of your content marketing

measurement

Source: Flickr(William A Clark)

This weeks post concerns the monitoring and measurement of content marketing efforts, Both Robert Rose and Joe Pulizzi recommend that Content Marketing campaigns should be continually monitored with some important caveats, Pulizzi cautions:

‘This is why I sometimes refer to analytics as WMD or Weapons of Mass Delusion, we can become so myopic about making sure the graph is always going up and to the right that we become fearful about doing anything new’(Pulizzi 2011)

These concerns are echoed by Robert Rose who suggests that focusing completely on ROI, does not help content marketing campaigns to flourish. On the contrary

‘Trying to pin ROI on content marketing is a bit like asking what’s the ROI of your telephone system ‘(Rose 2011)

Rose contends that ROI should be used as a goal or objective rather than a reason for “whether content marketing is worth doing”, Measurement is necessary in order to monitor the effectiveness of your campaign so that adjustments may be made as and when necessary, it is the Analytics Pyramids suggested by both authors that we shall examine next.

The Analytics pyramid

The analytics pyramid suggested by both Rose and Pulizzi is divided into 3 layers these being:

1. Primary Indicators (metrics of interest to executives)
2. Secondary Indicators (metrics of interest to Company Management)
3. User Indicators (for use by the Analytics team)

As can be seen each level of the pyramid is intended to provide the measurements required by different strata of the company from executive down to Analytics team, the successive layers increase the granularity and detail, with the Primary Indicators only providing the high level view of various metrics required for strategic decision making by the company executives such as lead generation rate and cost per lead generated.

At first glance a full analytics pyramid may seem somewhat excessive for smaller businesses to employ, especially in micro businesses where Management and executives are probably e content marketing campaign?one and the same. I don’t agree with this view, the detailed metrics and feedback offered by the User Indicator level allow the business to accurately gauge the effectiveness of their content marketing, this fine tuning is required if the content marketing is going to completely satisfy its objectives

In Conclusion

I hope this post has given you an insight into the role of metrics in a content marketing campaign, although initially confusing when stripped down to the basic underlying logic its reasonably straightforward

1. What are the objectives of the content marketing campaign?
2. Use metrics to gauge if the campaign is satisfying the objectives set in stage 1,
3. If it is not adjust accordingly, otherwise continue

both Pulizzi and Rose argue that measurement and analysis are necessary, if content publishing is truly to be regarded as content marketing, then continual feedback is required to fine tune your content program, however the satisfying of these metrics should not become the be all and end all of the content marketing program, that defeats the point. Carl Potts Designs offers content Marketing Solutions designed to enable your company to achieve its online goals, if this is of interest to you please contact me today for further information.

Understanding Website Authority the secret of better search rankings

seaauthorityThis week I’ll be examining Authority one of the two main criteria along with relevance which determine how a website performs on Search Engine Results pages, so if you wish to be at the top of Google its well worth taking the time to understand this concept.

The components of Website authority

Copyblogger identify 4 core components which determine the authority of a website, these are:

1. Sites which solve the problems or questions of potential leads, this is the Youtility which Jay Baer refers to in his book of the same name
2. Sites which attract links from other authoritative publishers
3. Sites which attract a lot of attention where the audience helps to share your content
4. And it’s the site with a confident, ethical sales process that converts attention into business.(Source: Copyblogger )

Hopefully this list makes it pretty obvious why SEOs constantly harp on about content (I know I do!), but this post is focused more on search authority as opposed to content, although the two factors are definitely interrelated. A site with little or no content will fail on nearly all of the 4 points; a site needs good quality content in order to satisfy the points above.

Link Building

Note that I highlighted the words authoritative publishers in point 2, this means that links from dubious sites carry little weight when Google determines SERP rankings, Google does not approve of the purchasing of links and will penalise sites it suspects of engaging in the practise, reciprocal linking (if you link to my site I’ll link to yours) schemes carry a lot less weight these days the best way to generate quality backlinks is to develop good quality website content which is worth linking to, this is a point argued by Link building expert Eric Ward (aka Link Moses) who argues that

‘The less useful your content, the less likely you are to ever receive a link to it “(Ward 2013)

this accentuates the link (no pun intended) between website content and good search engine performance.

The role of Social Media in building authority

Point 3 highlights the link between content and social media. Google and the other Search Engines take account of how much attention sites get on the social networks, a Site with 1000s of links from Social Media is perceived as having more authority by the search engines and will perform well on the SERPs

‘The larger your social footprint, the more impact social media will have on your SEO efforts. (Search Engine Land 2011)

Experience suggests that its relatively easy to publicise a site full of interesting, entertaining or informative content on social media (a fact the likes of buzzfeed.com & quickmeme.com utilise) conversely a site with little or no content will receive little or no attention on the various social networks.

The Connection between content and website authority

Although this article is ostensibly about Website authority, the concept is completely intertwined with website content and backlinks, in a nutshell the website with loads of good content will develop authority naturally leading to better SERP rankings & website traffic which is something most small business owners want. Carl Potts Designs offer Search Engine Optimisation services, Social Media support and content creation designed for specifically increasing your websites traffic.

What can Content Marketing do for your company?

Content Marketing is possibly the most influential trend in online marketing today with 93% of B2B Marketers using content marketing (source:CMI)
I want to use this weeks post to explore the concept and clarify what successful content marketing requires then I’ll examine the benefits of content marketing, and how it fits into your overall marketing plan. We’ll then conclude with an overview of the takeaway points

What exactly is Content Marketing?

At first glance Content Marketing appears to be an easily understood model, a number of authors suggest that it’s nothing new only that delivery of engaging content via a website hub is a new variant of an old approach, examining the concept beyond the simplest level, Ann Handley suggests

‘Content is what sets your company apart – because it will define how you relate to your customers, and whether your customers choose you over anyone else’ (Curata 2013)

Joe Pulizzi argues that Content Marketing is far more than simply creating content which answers the questions of leads and potential customers, Content marketing sets out to complete business objectives which can include

• Increasing Website Traffic
• Brand Awareness and Visibility
• Asset Downloads
• Lead Generation
• Building trust
• Improving customer loyalty (Source: Curata 2013)

What are the benefits of Content Marketing?

Content marketing has a number of benefits, amongst these being
• Better Search Engine Rankings
• Developing customer trust
• Brand Recognition

It is a lot easier to publicise a website which is filled with great quality content which solves peoples problems as opposed to one with hardly any content. Search Engine Optimisation in 2014 is basically concerned with the development of good quality content, with recent Algorithm changes by Google such as Panda and Penguin have penalised sites with poor quality content, not so much ‘build it and they will come, rather answer their questions, entertain them and they might come’

Jay Baer suggests that top of mind awareness is a powerful sales tool i.e. when a customer thinks of a brand they think of your company, Content Marketing is a fantastic way for generating top of mind awareness especially when your content promoted via Social Media

Conclusions

We’ve seen that Content Marketing is not really a new approach to marketing it is however a new discipline (Pulizzi 2012) beyond the obvious creation of content there has to be underlying and measureable business objectives, it is not a case of simply ‘creating content for contents sake’, there is no need to go over the many benefits of content marketing again. The Consequences of having poor quality or little content are worth examining

• Lack of Customer engagement with high bounce rates
• Poor Search Engine rankings
Please note that the Carl Potts Designs Newsletter regularly covers topics such as ‘what is good quality content?’ and how can Website content be promoted effectively. Please signup today for the monthly newsletter if you would find further information on this subject and other online marketing topics interesting.

Content Marketing is possibly the most influential trend in online marketing today with insert facts here.
I want to use this weeks post to explore the concept and clarify what successful content marketing requires then I’ll examine the benefits of content marketing, and how it fits into your overall marketing plan. We’ll then conclude with an overview of the takeaway points

What exactly is Content Marketing?

At first glance Content Marketing appears to be an easily understood model, a number of authors suggest that it’s nothing new only that delivery of engaging content via a website hub is a new variant of an old approach, examining the concept beyond the simplest level, Ann Handley suggests

‘Content is what sets your company apart – because it will define how you relate to your customers, and whether your customers choose you over anyone else’ (Curata 2013)

Joe Pulizzi argues that Content Marketing is far more than simply creating content which answers the questions of leads and potential customers, Content marketing sets out to complete business objectives which can include

• Increasing Website Traffic
• Brand Awareness and Visibility
• Asset Downloads
• Lead Generation
• Building trust
• Improving customer loyalty (Source: Curata 2013)

What are the benefits of Content Marketing?

Content marketing has a number of benefits, amongst these being
• Better Search Engine Rankings
• Developing customer trust
• Brand Recognition

It is a lot easier to publicise a website which is filled with great quality content which solves peoples problems as opposed to one with hardly any content. Search Engine Optimisation in 2014 is basically concerned with the development of good quality content, with recent Algorithm changes by Google such as Panda and Penguin have penalised sites with poor quality content, not so much ‘build it and they will come, rather answer their questions, entertain them and they might come’

Jay Baer suggests that top of mind awareness is a powerful sales tool i.e. when a customer thinks of a brand they think of your company, Content Marketing is a fantastic way for generating top of mind awareness especially when your content promoted via Social Media

Conclusions

We’ve seen that Content Marketing is not really a new approach to marketing it is however a new discipline (Pulizzi 2012) beyond the obvious creation of content there has to be underlying and measureable business objectives, it is not a case of simply ‘creating content for contents sake’, there is no need to go over the many benefits of content marketing again. The Consequences of having poor quality or little content are worth examining

• Lack of Customer engagement with high bounce rates
• Poor Search Engine rankings
Please note that the Carl Potts Designs Newsletter regularly covers topics such as ‘what is good quality content?’ and how can Website content be promoted effectively. Please signup today for the monthly newsletter if you would find further information on this subject and other online marketing topics interesting.

What Everybody Ought to Know About Metadata

metadata

Source Flickr(gabitol)

Is your website’s Meta Data fit for purpose?

Meta simply means ‘data about data’ and there are a number of special Meta tags for describing the contents of a webpage, the information contained in the meta tags is not displayed on the page, it is there to describe the page contents to your tells the browsers (or other web services) specific information about the page. Simply, it “explains” the page so a browser can understand it(Search Engine Watch). Meta tags are one of the biggest sources of misconceptions that I encounter when developing sites for clients, the Meta keywords tag is no longer supported by the major Search Engines (Google, Yahoo and Bing) so it will have negligible impact on the relevancy or search rankings of your website, however Bing does use the meta keywords tag to detect spam. It is for this reason I no longer bother to complete the Meta keywords tag as it provides an easy way for your competitors to identify the keywords you are targeting.

Meta Keywords

The Meta Keywords tag is a relic from when the Search Engines were not smart enough to decipher and identify the contents of a webpage and needed a helping hand, unfortunately it was widely abused by webmasters hoping to drive more website traffic. For this

Meta Description

This is not to say that all Meta tags are obsolete, Meta description is still an important part of a websites on page SEO but its use is more nuanced these days. Carefully crafted Meta descriptions can have an impact on the Click through rate your website achieves on SERP(Search Engine Results Pages) so its worth taking time to ensure they are well written and focussed on the keyword phrases you are trying to appeal to

Google’s Matt Cutts (searchengineland.com) suggests that its better to let Google create snippets for your webpages rather than having duplicate page descriptions spread throughout your website, the best solution is to carefully create unique Meta descriptions for the most important pages on your site. So a rule of thumb is when creating a new page: if you can create a unique meta tag for it, that is the best solution, but don’t just copy of meta description tag and use that over and over, it’s better to leave it blank. (Search Engine Watch 2013)

Snippets

The reason that the SERP description does not always match your carefully crafted Meta description is that Google has auto generated Snippets to describe your page contents, your control over this is limited although steps can be taken to minimise the risk of snippets being generated, these are as follows:

1. Focus your meta description
2. Remove Duplicate METAs
3. Block Your ODP Listing
4. Block your snippet (use with caution)
5. Leave the Meta description alone(moz.com)

Step 1 here means that Meta description contains the keyword phrases that you are targeting; these will be displayed in bold text on the SERPs hopefully further boosting your click through rate (CTR)

Conclusion

Meta tags are not the magical solution to your SERP woes but it is worth taking time and care to ensure that certain meta tags are carefully completed

How can my company benefit from Linkedin?

Social Networking

Source: Daniel Iversen
(Flickr)

If you are looking for a social network that is popular with the decision makers in companies then it is undoubtedly LinkedIn, which targets this demographic. With 59% of LinkedIn UK members being in management or senior executive roles (source: LinkedIn 360 study 2011) research by Hubspot shows that LinkedIn is the best social network for lead generation. LinkedIn is the next Social Network I’ll be examining as for B2B companies it offers the perfect social network for developing brand awareness and attracting new leads/custom, selling is perfectly acceptable (within boundaries) on LinkedIn where on Facebook it may irritate people, LinkedIn is unashamedly ‘business centric’ and professional. This weeks post will focus on LinkedIn and provide tactics so your company can take complete advantage of this popular social network, I don’t want this post to turn into a generic ‘how to create the perfect LinkedIn company profile’ article as there are plenty of these already, instead I want to go beyond this and examine how you can add value to the LinkedIn community and improve your companies profile/visibility this way. As most social networks change over time it is impossible to guarantee features will remain exactly as described, this article is correct as of June 2014.

LinkedIn Groups

LinkedIn groups are a powerful feature within LinkedIn; these offer functionality similar to bulletin board systems.

LinkedIn groups are by far the most powerful aspect of LinkedIn. Hands down.

(Lewis Howes)

As the professional profiles of those posting on the groups are quite visibly displayed, discussion tends to be more restrained than the typical Internet forum. Education and continued professional development is another popular reason for using LinkedIn, for this reason alone LinkedIn groups are an excellent source of expert information, frequented by fellow professionals eager to provide assistance and so establish their authority.

Like most virtual communities Linked In is a gift economy, this means your status in the community is determined by what you give to other community members, however in this case the gift is knowledge or assistance to other community members, this is neatly summarised by Neal Shaeffer who argues ‘Remember, above all answering questions is about adding value, NOT about advertising yourself’(Shaeffer 2009)

Thought Leadership

This brings us neatly to the concept of ‘thought leadership’ a term I admit makes me cringe however the concept behind it is sound if we define thought leader as someone with ‘acknowledged expertise and authority who shapes and directs opinion in his or her industry/sphere its not a new concept although the terminology is about 20 years old coming from the pages of Strategy + Business (Mashable 2013) Forbes defines thought leadership as “capitalizing on the dramatically enhanced brand equity attained by being a thought leader.”(Source: Mashable 2013)Obviously not everyone can be a thought leader but it is quite possible to become an acknowledged expert in a field

LinkedIn is better than both twitter and Facebook for lead generation, the social networks demographic is perfect for reaching the actual decision makers in target companies, actively participating in the LinkedIn community is an effective way to showcase your talents to a wider audience, all it takes to do this is either participating in the LinkedIn groups of others or even creating a LinkedIn group of your own which is a great way to reach your target audience, in order for a group to flourish it requires some dedicated effort to manage the group.

Without a social Media strategy you are shooting in the dark

rowers

Your Social Media needs to be integrated with Content and your search efforts to guarantee success(photo:istockphoto)

This week I’ll be examining social media strategies and what they mean in practise for your online marketing. The Oxford dictionary defines strategy as a ‘plan of action designed to achieve a long-term or overall aim’ this implies there should nothing disorganised about a companies use of social Media, it is the planning and execution which differentiates great social media campaigns, now we’ll examine some of the elements of a social media strategy which need to be considered when developing your own, this framework is based on the Social Media strategy framework developed by advanced human technologies (ahtgroup.com)

Listen

Its imperative that social media is monitored, so effective listening needs to be an integral part of your social media campaign, this is the only way that social media can be used to provide effective customer service and reputation management i.e. you need to listen what people are saying about your company and react accordingly and appropriately.

Conversation

Although there is some debate about the effectiveness of conversation marketing (experience.com) the benefits of building a rapport and trust with customers through conversation are long established and well documented. Conversations leading to greater trust and rapport between a business and its clients, can only be a good thing, as mentioned previously listening to customers is an important

Measure and Refine

The Measurement of Social Media can sometimes be a controversial topic, with some people believing that there is no need for social media efforts to be measured, I beg to differ on this, because the social media practitioner needs to justify the ROI for his or her efforts to clients and interested parties. In order to do this, data is required. I don’t think Quantative data alone can accurately capture the nature of Social media interaction so a mixture of both Qualitative and Quantitative methods are required to accurately capture the flavour of the online, it does need to be measured but numbers alone cannot capture the essence of the conversation.

Define Objectives

If we look at the initial definition of strategy, is a need for a campaign to have objectives and aims, the strategy is designed to satisfy the aims of the campaign, As with other Marketing its important to make sure that the campaigns objectives are SMART(Specific, Measureable, . Here’s some possible Campaign Objectives (thanks to http://www.bethkanter.org for inspiration)

• Increase exhibition visitors by 15% by June 30, 2012
• Increase number of twitter retweets by 20% by November 2014
• To obtain 500 Facebook followers by January 2015

Turbocharge Content promotion

Web Content Promotion

Effective Promotion is a vital

This week’s post will examine one of the important components of the content marketing lifecycle I’ve not covered yet. Creating great content, which answers the needs of your customers is only part of the content marketing cycle. It needs to be promoted effectively, which is what I’ll examine this week, investigating both organic and paid promotion methods.

Jay Baer highlights the dangers of neglecting content promotion:

“The notion that you can simply create interesting content people
will magically find it is a lie. If you build it, they won’t necessarily
come. You have to treat your content executions like a product, and
launch them the same way you would launch a product.”( Baer in Buzzstream 2014)

Personally I’d have to agree with buzzstream’s somewhat gloomy appraisal of the current market (2014), the use of content Marketing alone will not differentiate you from your competition, its becoming an very common strategy especially in the United States

While content marketing was once something
new, clever, and practiced only by the people
that ‘got’ the internet, that time is now over.
Now 90% of B2C marketers and 93% of B2B
marketers are creating content for their prospects
and customers.

Organic
Social Book Marking sites
Wikipedia defines Social Book Marking thus:

Social Bookmarking websites allow Internet users to organize and store bookmarks to online resources.’

Popular Social Book Marking sites include (list from about.com):

1. Digg
2. Stumbleupon
3. Reddit
4. Pintrest
5. Slashdot
6. Newsvine
7. Fark
8. Technorati

This is slightly different to the social networks which your company should have been cultivating, in the United Kingdom the most popular networks are, Sharing links is perfectly acceptable on Social Bookmarking sites. Excessive self-promotion on social networks will alienate and irritate followers

1. Facebook
2. Twitter
3. Google plus
4. LinkedIn

Promoted