This week I wish to examine want to examine what I call the ‘content marketing mindset’ a year ago I would have thought there is no chance of me developing 40 odd weeks worth of blog posts, I’d say it’s the content mind-set and a bit of self discipline, I’ve turned creating a weekly blog post into a habit (yes, I am somewhat pleased with myself), I think that nearly every successful blogger has tapped into this vein of creativity, its what in previous ages was known as the muse
Ok, so what exactly is the content mindset?
This is similar to what some observers describe as ‘the publisher mind-set’ (source inc.com), which appears to be about regularly developing content, Personally I’d say the main focus of the content mind-set is slightly different it focuses on the needs of the customer rather than the need to be constantly publishing new content, I’m not an advocate of the content for contents sake approach it leads to a web full of underwhelming content, i.e. does this content answer a question my customers are asking? or will it enable them to develop a better understanding of online marketing and managing an effective website ,is there a concept or idea which causes a lot of confusion to those outside your industry? These concepts are frequently quite simple when broken down and explained properly, understanding this will enable people to make better-informed decisions, this is frequently
Easily overcome the most difficult hurdle
As with so many thing the biggest hurdle is actually getting started, finding a topic to cover or content to develop generally is that difficult first hurdle, fortunately developing a content marketing mind-set makes this a lot easier. I am constantly thinking is this a question or topic of interest to my customers? As with social media, listening is everything, listening to people either in face-to-face communications or via social media provides constant source of inspiration, to paraphrase the Guardian ‘learn to think like a customer’ I find that every day I am constantly attempting to view things from a customers perspective and looking for gaps in the content currently available on the web.
This week examined what some experts call the content mindset; my argument is that developing lots of good quality content does not need to be intimidating(I was very nervous about it at first plus I’ve only just begun to develop website content, it just requires a constant willingness to see things from a customers perspective this is a constant attitude personally I am always on the lookout for inspiration, especially when talking to customers or potential customers. If your site has lots of useful good quality content then both your customers and search engines will love you for it, so it’s a mindset well worth developing, personally I like helping people. Developing a content mindset is in my opinion an essential step on the way to successfully implementing content marketing within your organisation, without it you’ll be struggling to find inspiration.