About Carl

Carl is the owner and founder of Carl Potts designs his interests include web design, MMO gaming, history, typography, old school dance music (especially acid house) he is currently trying to learn Russian

Keyword stuffing is a waste of your time, heres why

keywords(image credit: Flickr Darwin Bell)

One of the most common problems I encounter is that of keyword stuffing, before explaining what keyword stuff is I need to define keywords. Technopedia define keyword as

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.(source:techopedia.com)

I’ll define keyword as the phrases people use when they are using search engines such as Google, it’s a slightly misleading label keyword phrases would be more accurate way to describe them as its rare to search with one word its usually a combination of words which people use when searching i.e. pizza shop Morecambe would be a keyword.

What is keyword stuffing?

Where a website owner has attempted to cram an excessive amount of keywords into a page element be it bodytext , heading or title tag(more on that later) Yola.com define Keyword stuffing as

The term “keyword stuffing” has been around since the early days of SEO. It’s used to describe a shady technique website owners adopt in order to manipulate their site’s search ranking for a particular keyword, or set of keywords. If you have been to a website that displays a list of words or phrases that have little or no relevance to the content on the website, then it is likely that website is keyword stuffing.(source:Yola.com)

Webopedia’s definition is as follows ‘A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search.’(source: webopedia.com)

My encounters with keyword stuffing generally lie between these two definitions common features are as follows:

• Developers overload a page or text with keywords
• Cramming keywords into a page where there is little or no content which is relevant to said keyword

Page titles

From an SEO perspective page titles are extremely important they are used to describe the contents of a webpage, best practice here advises using no more than 2 keywords separated with a pipe character | if necessary, titles are limited to 70 characters (including spaces) as they will ignore extra characters

| | company name is the best practice solution for page titles suggested by moz.com

This approach is like a kid in a sweet shop, the website owner has identified a list of keywords (probably using guesswork rather than genuine keyword research) then decided they’d like their site to rank for these keywords, the problem is its basically ineffective and will alienate users for little or no reward. If you wish to rank for a keyword there has to be genuine content relevant to that keyword present in the website.

Parting thoughts

Keyword stuff is a waste of time, a page completely stuffed with keywords will have minimal chance of ranking for those keywords, its an easy way to make your website look poor quality and spammy, Google’s webmaster guidelines actually advise against loading a page with irrelevant keywords

By |July 24th, 2015|SEO|0 Comments

Transform your Content Marketing with an content calendar

Calendar
This weeks post will introduce what’s regarded as an essential part of the content marketers toolkit, the content calendar (aka the editorial calendar)

What exactly is a content calendar?

The content calendar is far more than a basic list of content titles and production schedules where content creation is a team effort it will ensure that the content workflow is properly coordinated and organised
it will enable resources to be allocated in an orderly fashion, for every piece of content I note the following:

• Unique Content identifier
• Content title
• Content Identifier
• Keywords targeted
• Metadata tags
• Date due
• Publish date
• Format
• Person responsible
• notes

Ok, how can a SME implement a Content Calendar?

As I want to keep costs down at this point, I’m using a simple spreadsheet as the foundation for my first content calendar, where a team of people are developing content I can see this would be a vital tool for coordinating a teams efforts, even as a one man firm I can see this being indispensible as it will enable the coordination of content creation, promotion and social media

Content Calendar Advantages

Experts identify a number of advantages with Copyblogger stating that ‘Content calendars ‘are utterly critical for any content marketing program to be successful.’ (Copyblogger.com)

Content Calendar Solutions

There is a wide range of content calendar solutions available; I’ve tried a few myself with varying degrees of success, the typical small business will wish to keep a reign on expenses and some of the fancier solutions would be more appropriate for an agency rather than a SME, that means I won’t examine services where there is a monthly subscription and will remain focussed on cheap & free alternatives.

MS Outlook & Calendar(Mac)

At the most basic level of actual calendar interface, Outlook & Calendar(Mac) ,these are okay but I find they can be somewhat clunky from a usability perspective and shared access could be a problem, which may make them too limited for content teams.

Google Calendar

Another free option(requiring a Gmail account) which overcomes the shortcomings of the MS Outlook & Calendar solution. Google Calendar allows a team to share access to a central calendar, again the interface is somewhat clunky and there is no option to attach files to the calendar.

Spreadsheet

The latest solution I’m using is a spreadsheet, MS excel in my case, this allows me to easily store all of the information I require regarding each piece of content (which is quite substantial if the list earlier in the article is to be used, the other advantage is it will enable content audits to be quickly and easily performed. Of the solutions I’ve tried I prefer this one.

Parting thoughts

A content calendar provides a degree of organisation, which is essential if you or your organisation is to meet the challenge (i.e. to produce enough great quality content to meet the goals set out in your content strategy. Where a team develops content, a calendar is essential to coordinate the many content projects, which will be running in parallel.
å

By |July 17th, 2015|Content|0 Comments

Transform your social media with the power of Community

(image:courtesy  Niall Kennedy:Flickr)

(image:courtesy Niall Kennedy:Flickr)

Alongside Engagement, Community must be one of the most abused terms in social media, many networks like to refer to themselves as community, where I feel its barely appropriate to use the term. The term community has a vague warm fuzziness, one quickly exploited by marketing departments

Defining Virtual Community

the type of community I am referring to is a virtual community. Social Media books are replete with examples of successful communities transforming the fortunes of companies, Wikipedia define virtual community as

A virtual community is a group of people who share common interests, feelings or ideas, or pursue similar goals over the Internet or over any collaborative network. Social media is the most common vehicle for this sharing and interaction, which can potentially transcend geographical boundaries, race, culture, political views and religion when people are connected by another common interest or agenda.(Source: Wikipedia)

The Benefits of Community

Properly Implemented and Managed virtual communities offer numerous benefits for business such as.

• Improve brand loyalty
• Gain marketing insights
• Feedback on new product ideas
• Quickly address customer problems
• Advertise promotions
• Give a business a human face

Encouraging the Development of Community

There are certain ingredients I believe are essential for the development of community including

• Enthusiastic community members
• Good communications
• Effective Community admins

To use a slightly poetic metaphor developing a community is like growing a garden and it’s the job of admins to ensure that the community grows in a positive and friendly manner; left untended virtual communities can quickly become very negative places.

The role of community admins

As I see it the role of community admins is to nurture the community and enable it to overcome almost inevitable challenges (such as the occasional disagreement), which will arise, Convinceandconvert.com identify 6 core skillsets for community admins

• Listening
As I’ve mentioned in previous posts listening is THE core social media skill to develop, rather than stock photography and feel-good ‘we’re listening’ headings actually listen to your community
• Content Curation
• Conversation
• Social Etiquette
• Facilitating and mediating
• Collaboration (source:convinceandconvert.com)

The community admin with all of these skillsets will be perfectly equipped to nurture a vibrant community, such communities do NOT grow by accident they are deliberately cultivated

Parting thoughts

Community offers both businesses and organisations the opportunity to engage in direct communication with customers and the opportunity to understand perfectly what motivates them; information the smart business owner will be able to make good use of, in a future post I’ll try to develop a practical framework for developing a community on twitter or the social network of your choice.

By |July 10th, 2015|Uncategorized|Comments Off on Transform your social media with the power of Community

Harnessing the power of virtual communities

Community

(img:courtesy hubspot)


For this weeks post, I’ll be examining virtual communities which may be a new topic for many smaller businesses, despite this properly managed business has much to gain from virtual communities.

Defining Virtual Community

Before diving into the post I feel its important to define exactly what a virtual community is, one definition is as follows

A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals.’(source: Wikipedia)

Going from the above description you may already be a member of number of virtual communities, popular social networks such as Facebook, Google plus Twitter & LinkedIn could be categorised as virtual communities although the description is more applicable to groups which coalesce around specific interests such as a computer game, political party, music genre or football team, it certainly applies to LinkedIn groups which are formed around topics of interest such as SEO, Marketing or Content, out of all of the major networks I mentioned about its Google plus which supports Communities most effectively, especially around shared interests

Benefit or Risk?

Social Media books & blogs are replete with stories concerning virtual communities, however for the sake of balance its important to note that virtual communities can be very positive or nightmarishly bad, I’ve witnessed both extremes, online gamers & football fans can be pretty vitriolic at times, especially if dissatisfied

Community 1: Dessert Gallery

In his book Social Media explained (2014), Mark Schaefer draws attention to Desert Gallery a Houston based bakery amongst the benefits he attributes to the bakery’s 3000 member strong Facebook community which he describes as ‘small but loyal’ at the time of writing this had climbed to 3733 members (I wouldn’t mind a small but loyal group of 3000+ Facebook fans!) the following benefits are attributed to the group
• 36 % more visits than non-Facebook customers
• 45 % spent more of their dining budget spent at the bakery
• 33 % spent more at the bakery than at other restaurants
• greater emotional attachment to the brand

Parting thoughts

Virtual communities can completely revitalise a companies digital marketing however they do require maintaining, its not just a case of ‘build it and they will come’ failing to adequately nurture or moderate a community will lead to problems, especially if complaints & questions remain unanswered. Although Small Business owners may be forgiven for thinking that virtual communities sound like a LOT of hard work, if they get it right in terms of engagement & brand loyalty they are in a league of their own

In case of emergency break glass!

It is imperative that virtual communities have measures in place in case of problems develop within the community, examples being trolling (where someone has deliberately set out to upset other community members or arguments between community members

By |June 29th, 2015|SME Online Marketing, Social Media|Comments Off on Harnessing the power of virtual communities

Samantha Cristoforetti @AstroSamantha,clearly a woman to be reckoned with


This week’s blog post will be quite literally out of this world (cliché alert!) as it focuses on the social media campaign operated by Samantha Cristoforetti an Astronaut who belongs to the European Space agency, Samantha is currently based on the International Space Station and I’ve been extremely impressed with the social media campaign which she’s conducted whilst orbiting the Earth, in this post I’ll examine what has in my opinion been good about the campaign and why I think its been such a good campaign, I apologise for the cliché I couldn’t resist it 😉

About Samantha

Samantha Cristoforetti is an astronaut & engineer who works for the European Space Agency (ESA) she is also a qualified fighter pilot and captain with the Italian Air Force which she joined in 2001.Samantha is also a polyglot speaking French, English, Italian and Russian more on this later as it impacted on the campaign she delivered.

Engineers Log. Star date 2015!

What brought the Futura mission to my attention was the widely circulated images of Samantha in space wearing a Star trek uniform a la Captain Jane Hathaway from the USS Voyager this was an elegant choice of subject matter given the slightly geeky subject. Sorry Astro physicists and propulsion engineers your field of study is a bit geeky, now what sort of entertainment do geeks enjoy? Science fantasy or science fiction and for 40 years Star trek has been the flagship (no pun intended) of the TV science fiction genre that’s the genius of just this first element of the campaign the initial hook, more science fiction later, I’ll be honest I don’t pay much attention to the European space program before Samantha’s campaign I wasn’t even aware of its existence its not something the UK media generally pick up on

Returning to Science Fiction theme the 25th of May Towel Day was commemorated

… a towel has immense psychological value. For some reason, if a strag (strag: non hitchhiker) discovers that a hitchhiker has his towel with him, he will automatically assume that he is also in possession of a toothbrush, washcloth, soap, tin of biscuits, flask, compass, map, ball of string, gnat spray, wet-weather gear, space suit etc., etc. Furthermore, the strag will then happily lend the hitchhiker any of these or a dozen other items that the hitchhiker might accidentally have “lost”. What the strag will think is that any man who can hitch the length and breadth of the galaxy, rough it, slum it, struggle against terrible odds, win through, and still knows where his towel is, is clearly a man to be reckoned with. hitchikers guide to the Galaxy

We are very excited to present to you this Towel Day video recorded by astronaut Samantha Cristoforetti in space, on the ISS, and released while she’s still there. Douglas Adams’ work is read in countries all over the world, but now it has also been read IN SPACE! How cool is that?

Parting thoughts

Samantha has developed or fronted a thoughtful intelligent social media campaign which has made cutting edge science fun and given it a very human face, as I’m not a member of the ESA team, I’m having to extrapolate /guess some of the campaign goals but attracting women into science I could well imagine is a secondary goal of the campaign with raising the profile of ESA being the primary aim, both of these targets have ben quite comfortably achieved.

Multilingual & Multitalented

One of the recurrent themes in the Star Trek universe (I completely refuse to call it a franchise) is the benefit of international cooperation, ember it started at the height of the cold war! Samantha utilised her language skills and released videos & content in English, Russian & Italian given the international nature of the European Space Agency this is completely appropriate and I feel would be perfectly aligned with the late Gene Roddenberry’s vision. ESA state on their website that

ensure that investment in space continues to deliver benefits to the citizens of Europe and the world.(source: ESA.int)

By |June 19th, 2015|Content, Social Media|Comments Off on Samantha Cristoforetti @AstroSamantha,clearly a woman to be reckoned with

The final Ingredient: 4 Metrics for measuring the impact of your content

barometer

(image Flickr :Tim Sheerman-Chase)

The final Ingredient: 4 Metrics for measuring the impact of your content
This weeks blog post returns to the content theme and will focus on the measuring the impact of the content you are creating, without measurement its impossible to determine the ROI of your content marketing efforts, to simplify the whole process the aims of your content marketing are defined by the content strategy, the effectiveness of your content strategy is where measurement enters the picture.

The #1 mistake I see demand gen marketers make is not measuring program performance regularly (Heidi Bullock quoted in Lead Generation Metrics: Marketo)

Why measure the impact of content?

Although I can understand why small businesses would look with trepidation at the idea of measuring the impact, I’ll let my inner engineer take over if the impact of content is not measured then it is impossible to accurately gauge how effective your companies new website content has been are the slideshare presentations & videos having the impact you desire? Measurement is an essential part of the feedback loop.

The Different types of measurements

There are a number of different metric frameworks available online for simplicities sake I’ll just use one as a framework for this blog post, the framework developed by Jay Baer (source: )

1. Consumption Metrics
2. Sharing Metrics
3. Lead Generation Metrics
4. Sales Metrics
Lets examine these categories in greater detail as all the metric frameworks I have examined(see further reading) have areas of similarity & overlap

1.Consumption Metrics

Consumption metrics analyses exactly how your content is being accessed. The measurements and tools used are determined by the type of content being analyses from page views for webpages to number of times a downloadable asset has been downloaded or accessed

Sharing Metrics

The next two metrics sharing & engagement have obvious parallels with the monitoring of social media campaigns they measure how much the content is shared and how much engagement the content engenders when shared, good content creates a response. These metrics are easy to measure, with Jay Baer suggesting that perhaps too much attention is paid to these metrics (source:convinceandconvert.com)
Digital Agency Network suggest that

The number of social shares your content receives gives you an idea of how your content resonates with the audience. If they share content with their networks, they find useful, educational and/or entertaining that advances the conversation (Source: digitalagencynetwork.com)

Lead generation metrics

The purpose of this type of metric is to determine how effective your content is at turning consumers into leads, this category measures the efficiency of landing pages, and factors such as Cost per Lead (CPL). Francois Mathieu (uberfip) argues that CPL should only be a concern where companies are out sourcing content creation (source: uberflip)

Parting thoughts

Measurement requires quite a lot of thought and planning however without it it’s impossible to accurately estimate if your content is having the desired effect, given the amount of time and money invested into the creation of content guesswork is not really adequate way of verifying if your content is good enough. Benjamin Spiegel argues ‘You can’t afford guesswork. Your content investment decisions need to be based on objective performance data’(source:Marketingland.com).Given the amount of time which is spent creating & promoting new website content, I completely agree with him.

Further Reading

1. 8 Metrics to Conquer a Content Marketer’s Fear of Measurement
2. Identifying the Metrics That Matter for Your Lead Generation Strategy

By |June 8th, 2015|Content, SME Online Marketing|Comments Off on The final Ingredient: 4 Metrics for measuring the impact of your content

Bing Announce Mobile Friendly update

mobile friendly

(image scource:Flickr Takashi Hososhima)


This weeks blog post will examine Bing’s decision to develop a mobile friendly ranking algorithm, I’m quite aware I examined Google’s ‘mobile friendly’ algorithm which has since been nicknamed as ‘mobilegeddon’ by the Search Industry, however rather than go over old ground I wish to examine the concept of mobile friendly further this week

Mobile Friendly Factors

Now we’ll examine some of the factors, which determine if a site is mobile friendly,

Unplayable Content

Google helpfully identify a number of common mistakes on their Mobile SEO Webmaster guidelines this includes factors such as unplayable content which is a problem associated with technologies such as Flash, elsewhere Google advise

Most mobile browsers do not render Flash-based content. Therefore, mobile visitors will not be able to use a page that relies on Flash in order to display content, animations, or navigation. We recommend designing your look and feel and page animations using modern web technologies.
(Source: Google.com

This corresponds with general best practise not using Flash for Navigation purposes as it may render sites unusable, fortunately this is a web design trend, which has been consigned to the past, Flash only sites are thankfully rare these days.

Typography

The legibility of text is another factor, the aim is that the mobile user should not need to zoom in order to read website content on the website for this a value of 16px is recommended for body text, headings should be larger than this

Page Speed

Page speed is another factor where some websites fall down; there are a number of steps Google recommend for webmasters to ensure that sites load quickly

• Enable compression
• Reduce server response time
• Eliminate render blocking JavaScript & CSS in above the fold content
• Leverage Browser caching
• Prioritise page content

Some of these actions are best handled by your hosting company, others are the responsibility of your web designer, rather than boring readers by listing every factor which affects page speed (there are plenty) I’ll leave it by saying that page speed is an important factor when considering SEO & user experience.

Parting Thoughts

Microsoft’s decision to include a ‘mobile friendly’ algorithm underlines the growing importance of mobile computing. Research has shown that mobile users are an unforgiving lot with mobile bounce rates being noticeably higher than desktop equivalent (source:shareaholic.com)

if a site fails to take them into account they are only too happy to leave and visit another site, as it stands I need to ensure this site is faster loading so that’s another task I’ll need to complete for this site to be up to date

By |May 22nd, 2015|Uncategorized|Comments Off on Bing Announce Mobile Friendly update

The benefits of video for small business

video-cameraThis week’s topic has a foot in all three of the areas I normally cover in this blog these being social media, search and content; I refer of course to video which is a great way to promote your business in what hopefully an interesting way, video is a very powerful tool yet many small businesses fail to take advantage of it the Guardian states that ‘Small Businesses which fail to include it (video) in their internet marketing strategies do so at their peril (source: The Guardian)

‘People trying to figure out how to accomplish a home improvement project, fix their hair or prepare a recipe have helped grow YouTube’s “how-to” searches by 70 percent year-over-year.’(source: SearchengineLand.com

Cross Platform content

Research by bodies such as Ofcom have shown that popular video channels such as You Tube appeal equally to users of smart phones and tablets so its possible to produce content which will be enjoyed equally by all of your audience.

Why are Small Businesses not making better use of video?

I’ve done no hard research here but I’d imagine the reasons that prevented myself producing videos are quite widely shared

I. Lack of confidence in my ability to produce engaging videos
II. Concerns about quality
III. lack of time
IV. Skills & experience
a. Skills & experience are the most obvious barrier I’ve found personally in my dealing with video production, on reflection I failed to plan properly for creating video’s I have wanted to produce them for a while there’s a lot of factors to consider before going into video production such as
• branding
• lighting
• Sound
• planning
• editing
• workflow

At this time lack of expertise/experience prevents me from covering these topics in greater depth I really don’t want to give my readers poor advice, I’m happy to return to them in the future.

Parting thoughts

A few of the small business videos I’ve seen have been dreadful but some have been truly excellent (I suspect they have been professionally produced), Small Business videos really don’t need to feature actors and Spielberg standard filming/editing the fact they can be a bit patchy adds to their authenticity, when I’m choosing a local firm to do business with film star good looks are not part of my requirements

Given the growing popularity of online video it’s the perfect way for smaller businesses and its also good for search engine rankings, (Google own YouTube)’Video on social media can effect search results as well as be an entry point to your website (source:warroominc.com)

By |May 15th, 2015|Content, SEO, SME Online Marketing|Comments Off on The benefits of video for small business

How Agile Methodology will enable smaller businesses to compete effectively when creating content

agile development

(image:courtesy hubspot)

For a number of years the growing importance of content has been the dominant online trend, its all well and good expounding the benefits & necessity of good website content, these benefits are understood and appreciated by smaller businesses, yet the fact remains that many SMEs underperform with regards to content development, Search Engine Journal believe this could be due to a lack of planning &content strategy

61 percent of small B2B business owners said they plan to increase the amount of content they produce this year. However, only 44 percent have a plan for exactly how they’re going to do that. You see the problem?(source: Search Engine Journal)

b2b content challenges
Personally I feel the problem lies elsewhere with the emphasis placed on planning by Search Engine Journal displaying a larger company mindset it is this issue which we’ll be examining in this weeks blog post, we’ll examine why smaller businesses fail to develop content and examining practical steps which can be implemented to enable the content challenge to be tackled head on.

Why Content is important

There are quite a few benefits website content bring to a website these include

  • Improved Search Engine performance and hence more traffic
  • Establish Authority and trust
  • Boost Brand awareness/Loyalty
  • Content is Shareable (on social networks)

The Challenge facing Small Businesses

Research by the Content Marketing Institute has shown that lack of time is the biggest single challenge which faces SMEs when it comes to the development of Content, this would be consistent with my findings when discussing content & search Engine performance with clients, the two factors are inextricably linked it is for this reason, I personally feel the reasons are more complex than this, the desire for better search rankings is nearly universal in addition I feel its vital that any content strategies take into account the limited resources available to Smaller businesses, for this reason Agile Content Development would appear to be the best solution as its lightweight and fairly easy to implement, The Agile Software development principles are as follows, using these as a starting point lets look at adopting these to suit content development

Agile Software Development Principles

  1. Customer satisfaction by rapid delivery of useful software
  2. Welcome changing requirements, even late in development
  3. Working software is delivered frequently (weekly rather than months)
  4. Close, daily cooperation between business people and developers
  5. Projects are built around motivated individuals, who should be trusted
  6. Face-to-face conversation is the best form of communication (co-location)
  7. Working software is the principal measure of progress
  8. Sustainable development, able to maintain a constant pace
  9. Continuous attention to technical excellence and good design
  10. Simplicity—the art of maximizing the amount of work not done—is essential
  11. Self-organizing teams
  12. Regular adaptation to changing circumstance(source: Wikipedia)

These principles, which comprise the agile manifesto, have been adjusted to suit content marketing by the Content Marketing Institute (CMI), the following list contains the CMI amendments and the original Agile manifesto side by side so any adjustments can be easily noted.

Agile Content Development Principles

Our highest priority is to satisfy the customer
through early and continuous delivery
of valuable software.
CMI adjusted) Our highest priority is to impact the audience through timely and continuous delivery of valuable content.
Welcome changing requirements, even late in
development. Agile processes harness change for
the customer’s competitive advantage.
CMI adjusted) Welcome changing requirements, even late in content creation. Agile processes harness change for competitive advantage.
Deliver working software frequently, from a
couple of weeks to a couple of months, with a
preference to the shorter timescale.
CMI adjusted) Deliver content frequently, from a couple of minutes to a couple of months.
Business people and developers must work
together daily throughout the project.
CMI) Business people and content creators must work together daily throughout the project.
Build projects around motivated individuals.
Give them the environment and support they need,
and trust them to get the job done.
CMI) Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
The most efficient and effective method of
conveying information to and within a development
team is face-to-face conversation.
CMI) The most efficient and effective method of conveying information to and within a team is face-to-face conversation.
Working software is the primary measure of progress.
CMI) Impactful content is the primary measure of progress.
Agile processes promote sustainable development.
The sponsors, developers, and users should be able
to maintain a constant pace indefinitely.
CMI) Agile processes promote sustainable development. The sponsors, content marketers, and audience should be able to maintain a constant pace indefinitely.
Continuous attention to technical excellence
and good design enhances agility.
CMI) Continuous attention to writing excellence and good production practices enhances agility.
Simplicity–the art of maximizing the amount
of work not done–is essential.
CMI) Simplicity – the art of maximizing the amount of work not done – is essential.
At regular intervals, the team reflects on how
to become more effective, then tunes and adjusts
its behaviour accordingly.
CMI) At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behaviour accordingly.

(sources: agilemanifesto.com, contentmarketinginstitute.com )

Parting thoughts

Most if not all Small Businesses wish to achieve better search engine rankings and good quality website content is the best way to achieve this. The agile methodology, which is pretty lightweight, offers smaller businesses with limited resources the chance to compete effectively in the content arena, the above framework offers them the chance to do this effectively

By |April 28th, 2015|Content|Comments Off on How Agile Methodology will enable smaller businesses to compete effectively when creating content

Why its important to be mobile friendly, how Google’s upcoming algorithm could affect your website

(image courtesy:hubspot)

(image courtesy:hubspot)


The attention of the SEO Industry is currently focussed on a notable change scheduled for April 21 it has as yet not been given a moniker by the SEO Industry, which is the usual practise (Google Penguin, Hummingbird, Panda et al it is however refereed to as the Google Mobile Friendly update it is this update we’ll be examining in this weeks post.

Why this update?

With the rise of mobile computing the nature of the web has completely changed over the last 10 years with mobile searches predicted to overtake searches from desktops & laptops in 2015,Search has had to move with the times to accommodate these changes, the problem is that many sites have failed to adapt to these changes (with only 2 – 10 % of sites being designed with mobile in mind (source:dreamscapedesign.co.uk) and it is these sites which fail to account for mobile users which will be penalised by the upcoming changes. Research has shown that mobile users have a low degree of tolerance for sites, which fail to accommodate them, and they will go elsewhere, with mobile bounce rates being roughly10% higher than desktop sites (source: https://blog.shareaholic.com)

What exactly is a Mobile Friendly website?

Google helpfully provide a tool for determining if a website is mobile friendly. One Concept, which complements mobile friendly is that of Responsive Web Design

Responsive Web design is the approach that suggests that design and development should respond to the user’s behaviour and environment based on screen size, platform and orientation.(source: Smashing Magazine.com)

in practise this means that a site is easily usable whatever device it is viewed on. The amount of searches conducted on mobile devices is increasing all the time and this has influenced web design best practise. The Current trend is mobile first design where a website is first designed with mobile users in mind then adapted to take advantage of the extra viewing space on tablets and desktops

Mobile First is a philosophy created by Luke Wroblewski that highlights the need to prioritize the mobile context when creating user experiences. Source (bradfrost.com)

this approach uses techniques such as progressive enhancement to add features to the site so visitors on larger devices get a viewing experience which takes full advantage of their larger devices capabilities.

Parting thoughts

Small Business owners cannot afford to neglect mobile computing and the rise of the smartphone, the upcoming changes merely underline the importance of developing websites, which cater for visitors on all sorts of devices, failure to do so will soon be penalised by the dominant search engine, Id expect competitors such as Bing & Yahoo to follow suit, by ensuring that their websites are ready to accommodate smartphone and tablet users it will be possible to steal a march on your competitors, All the sites I develop are mobile friendly, to discover how I can revitalise your company website and to make it future proof contact me today

By |April 17th, 2015|SEO|Comments Off on Why its important to be mobile friendly, how Google’s upcoming algorithm could affect your website